"Islam is Peace"

From the BBC, hat tip to Jihadwatch.org:

An advertising campaign promoting British Muslims as integrated citizens who reject extremism has been launched.

Islam is Peace - formed after the bombings in London in July 2005 - has initially placed adverts on the capital's buses and Underground trains.

They show a range of Muslims - including a policewoman, a Scout group and the chef Michael Barry - with the slogan "Proud to be a British Muslim".

Organisers say research shows many Britons associate Islam with terrorism.

Nationwide tour

The group insists that the religion demands that its followers live in peace with their neighbours within non-Muslim societies.

But it says it recognises that Muslims have a duty to show that the vast majority of them wish to do so.

[...]

Sadiq Khan MP said: "This is a fantastic initiative. Islam is a faith whose primary focus is peace and submission to one God.

"This campaign will help to bust some of the myths about Islam and allow the true face of Islam to reach all parts of our country."

Secretary general of the Muslim Council of Britain Muhammad Abdul Bari said: "The silent majority of Muslims are coming forward and now challenging the islamophobia in sections of our media - it is a brave undertaking."

The campaign is launched as a new law banning incitement to religious hatred comes into force.