OK people, tell me if this is way too harsh, maybe even venomous, or if it sounds more or less reasonable:
[E]vangelicalism is in many of its forms a contextualization that reacted against what was (at times, justifiably) perceived as ossified and lifeless ritual, the search for inner contact with God and the individualization and emotionalization of religion go hand in hand. Ritual was sublimated, but since humans need ritual to preserve a sense of identity, the local cultural symbols of America were drawn upon, thus arose a form of uniquely evangelical crypto-sacramentalism centered around a bizarre amalgamation of Scripture, pietism, entertainment, and consumerism.