From CNN:
ROME, Italy (AP) -- Pope Benedict XVI's "In the beginning" started off a weeklong Bible-reading marathon on Italian television Sunday.
RAI state TV began its program called "The Bible Day and Night," with Benedict reciting the first chapter of the book of Genesis -- the holy text's opening verses about the creation of the world.
The marathon will feature more than 1,200 people reading the Old and New Testament in over seven days and six nights. [...]
"The word of God will enter the homes and accompany the lives of families and individual people," Benedict said of the program following his traditional noontime blessing on Sunday. "If welcomed, this seed will not fail to bring abundant fruits."
What I wouldn't give to hear an Episcopal bishop say something like that! OK, ok, so some of them do, but most of them, well...
And may I also mention that simple interaction with the Bible is one of the main things that draws Muslims to Christ? Yes, and I do mean just reading or hearing it, aside from any preaching or explanations.